Freshly Squeezed were commissioned to create a full brand identity for this startup including logo, business cards and website design. We also designed book covers and interior layouts for the Soulful Woman.
The Soulful Woman wanted an authentic and accessible feel to their materials, with a hint of spirituality. We made heavy use of imagery and video to enhance the feel of the brand. The website also includes some basic ecommerce features allowing users to purchase certain products through Paypal. The website is built on a responsive framework so all users can enjoy a great experience regardless of the device they’re using.