Responsive web design means your website displays correctly no matter what device it’s viewed on. It’s different to mobile web design since mobile design involves creating an entirely new website, with content specifically created for the mobile user. Responsive design, on the flip side, means that the same domain and the same content is used, but the website automatically ‘responds’ and adjusts itself to fit different viewports. This provides the best user possible experience for each device. The different viewports include desktop computers, laptops, tablets, and, of course, mobiles along with their corresponding orientations.
Responsive design may have started out as a techy trend, but it has quickly become a fundamental aspect of website development and design that has totally changed the way that websites are made.
The benefits of utilising responsive web design
- It reduces your costs. You only have to pay for the development of one website that works across devices, which means you don’t need to pay to produce a mobile specific site. Publishing new content or updating existing pages is easy when there’s only one place for it to go, which also saves you precious time and money.
- It can help boost your SEO efforts. With one consistent URL for desktop and mobile users and desktop and mobile search bots, your website has much greater uniformity. This makes not only makes for better user interaction, but it also is easier makes it easier for search crawlers to index your site. Google has given a huge thumbs up to the use of responsive web design and even go as far as to recommend this approach as a means to improve your search engine results.
- It provides a better user experience. Responsive websites tend to have a more user friendly navigation system. This helps users quickly and easily find the content they’re looking for. Since visitors are able to thoroughly explore your site and have easier access to the data that’s relevant to them, they’re much more likely to return.
With Google announcing recently that mobile searches now exceed desktop searches, there has never been a better time to go responsive.